Meaning resides in the listener until the speaker takes the time to validate and link back to make sure both have the same picture and shared meaning....
Category: SMART Biz
Blind Spot #4: I remember, therefore I know.
we drop out of conversations every twelve to eighteen seconds to process what people are saying...
Blind Spot #3 – I am too fearful to empathize.
Brain scientists tell us that the fastest way to start building trust and connection is via Level III Transparency, which tells people, ‘we are a friend, not a foe.’...
Blind Spot #2: Feelings change our reality.
When in a state of fear, we release cortisol and catecholamines, which closes down the prefrontal cortex. ...
Expand the Life of Your Business
There’s a point in every business when business explodes and becomes chaotic. This is referred to as growing pains. ...
Direct Response or Bust!
Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not....
Educate Your Customers
Try new environments and situations; a different tea, new coffee house, sitting at a different desk, changing something in your patterns not too dramatic....
The Courage to Ask for Help
Do you have the courage to say, "I don't know."?...
Stop Wasting Your Resources!
focus on one group at a time, one idea at a time, one project at a time...
Gather the Troops
Who are you being? Who's filling the other roles?...
Problem vs Solution
This strategy is where we began, we begin with your USP....
Put Them in a Trance…
This strategy is where we began, we begin with your USP....
Hiring for Success – Everybody’s
Know that if you are not getting the kind of candidates you are looking for and have given the process ample time then it is your ad that is falling short. ...
Do It Like the Big Dawgs! No, that ain’t Georgia. This barks, never bites! Oh sting!!
Here are some tools you can put together and execute a professional, effective ad and promotional campaign: ...
PR Equals Free Publicity, FREE – Just do it!
Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is sometimes less, sometimes more, important as conventional media depending on your business model....
How Well Do You Know Your Vendors?
With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your product and/or company success....
SnailMail & Tele-Marketing
With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your product and/or company success....
Turn Prospects into Customers Overnight!
The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made....
2 Morning Rituals No One Should Live Without
The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made....
Make it Pop!
This is not some crap you throw on a page or a poster or website. This is how you feel about what you sell. ...