Meaning resides in the listener until the speaker takes the time to validate and link back to make sure both have the same picture and shared meaning.Continue reading
Category: SMART Biz
Blind Spot #4: I remember, therefore I know.
we drop out of conversations every twelve to eighteen seconds to process what people are sayingContinue reading
Blind Spot #3 – I am too fearful to empathize.
Brain scientists tell us that the fastest way to start building trust and connection is via Level III Transparency, which tells people, ‘we are a friend, not a foe.’Continue reading
Blind Spot #2: Feelings change our reality.
When in a state of fear, we release cortisol and catecholamines, which closes down the prefrontal cortex. Continue reading
Expand the Life of Your Business
There’s a point in every business when business explodes and becomes chaotic. This is referred to as growing pains. Continue reading
Direct Response or Bust!
Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not.Continue reading
Educate Your Customers
Try new environments and situations; a different tea, new coffee house, sitting at a different desk, changing something in your patterns not too dramatic.Continue reading
The Courage to Ask for Help
Do you have the courage to say, "I don't know."?Continue reading
Stop Wasting Your Resources!
focus on one group at a time, one idea at a time, one project at a timeContinue reading
Gather the Troops
Who are you being? Who's filling the other roles?Continue reading
Problem vs Solution
This strategy is where we began, we begin with your USP.Continue reading
Put Them in a Trance…
This strategy is where we began, we begin with your USP.Continue reading
Hiring for Success – Everybody’s
Know that if you are not getting the kind of candidates you are looking for and have given the process ample time then it is your ad that is falling short. Continue reading
Do It Like the Big Dawgs! No, that ain’t Georgia. This barks, never bites! Oh sting!!
Here are some tools you can put together and execute a professional, effective ad and promotional campaign: Continue reading
PR Equals Free Publicity, FREE – Just do it!
Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is sometimes less, sometimes more, important as conventional media depending on your business model.Continue reading
How Well Do You Know Your Vendors?
With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your product and/or company success.Continue reading
SnailMail & Tele-Marketing
With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your product and/or company success.Continue reading
Turn Prospects into Customers Overnight!
The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.Continue reading
2 Morning Rituals No One Should Live Without
The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.Continue reading
Make it Pop!
This is not some crap you throw on a page or a poster or website. This is how you feel about what you sell. Continue reading