When you develop your company using the franchise as a model you have built the solid, trusted feeling of a widely known brand and your marketing strategy will flourish based on the franchise model.
Blind Spot #5: I am listening so I actually know what you really mean.
Meaning resides in the listener until the speaker takes the time to validate and link back to make sure both have the same picture and shared meaning.
Blind Spot #4: I remember, therefore I know.
we drop out of conversations every twelve to eighteen seconds to process what people are saying
Blind Spot #3 – I am too fearful to empathize.
Brain scientists tell us that the fastest way to start building trust and connection is via Level III Transparency, which tells people, ‘we are a friend, not a foe.’
Blind Spot #2: Feelings change our reality.
When in a state of fear, we release cortisol and catecholamines, which closes down the prefrontal cortex.
Blind Spots – #1: Assuming everyone thinks like me.
When we are engrossed and attached to our point of view, we are unable to connect with others’ perspectives.
Why You’re Talking Past Each Other, and How to Stop
There’s a point in every business when business explodes and becomes chaotic. This is referred to as growing pains.