Put Them in a Trance…

We’re going to go through the 5 critical keys to a successful and reusable commerce campaign launching. Once you have these fundamentals down, you can use them over and over again.

The 5 critical keys are:

  • Define your Unique Selling Proposition (USP)
  • Put an effective sales offer to work
  • Avoid the marketing pitfalls
  • Use a world-class marketing perspective
  • Get results! 

We’ll go through each one of these, so you can see exactly how to use them and how they all change the overall outcome of your commercial campaign.

Define your Unique Selling Proposition( USP)

Take the time to ask yourself some questions from the perspective of your customers, your buyers. What would it take to get your attention? What requirements do you have that need to be met? What are the promises you crave fulfilling?

Once you know the answers to these questions you can start putting together a plan to meet these needs. Then take a look at what USP your competitors are using to assist you in developing your own USP. Your USP is what you are “promising” your purchasers/ buyers. This is what’s going to set you apart from your competition.

Put an effective sales offer to work

To develop an effective sales plan, it is necessary to:

  1. Put together a headline that gets immediate attention. 
  2. Share the benefits of your products/ services speaking from the customers’ perspective. 
  3. Identify the specific needs met by your products/ services. 
  4. Make it easy to do business with you by render guarantees. 
  5. Share your specific sales proposition. 
  6. Walk your purchasers/ buyers through how they should respond and act. 
  7. Motivate with a call to action.

What this all means is, it is necessary to put together what makes your products/ services special and compel customers to buy. If they don’t feel like they NEED your commodity, they won’t buy. You need to answer a question, solve a problem or feed an obsession.

You need to provide them with all the information they need to make an acquainted and self-confident decision. And, you have to give them the time to make this choice. Buyer’s remorse is one of the worst outcomes that can happen.

Avoid the marketing pitfalls

There are 5 major selling perils many businesses fall into and you want to avoid:

  1. Ignore market testing and push on with an inaccurate or incorrect plan.
  2. Offer an incomplete case, value, or reasons, throughout your buyers’ journey.
  3. Fail to discover the needs of your prospective purchasers/ clients.
  4. Fail to diversified your marketing platforms and options.
  5. Fail to do market testing in the first place.

These are all areas to avoid. If we’ve been working together or you’ve been utilizing my marketing program you’ve likely been successfully avoiding these perils.  With time, continuing to do so should be easy and natural.

Use a world-class marketing perspective

World-Class marketing perspective is important, especially if you want to captivate purchasers/ buyers from all over the world. You can do this with a number of different techniques and activities:

  1. Keep a marketing journal and scribble down anything innovative you see. 
  2. Keep inspiring your marketing department, or yourself, to try new things and dump the ones that aren’t working. 
  3. Utilize secret shoppers. This will potentially show you areas for process improvement in everything from your shipping department to the customer service experience. Be sure to hate and return the product too!
  4. Read every quality ad you can find and keep a file for future ideas to consider. 
  5. When out in public, watch how consumers behave in different situations and how they consider their purchases. 
  6. Step down a notch or two and work on the front lines with your sales and customer service staff. Also, ask their opinions and then listen to the answers. And respond!!
  7. Continuously acknowledge your team, vendors, and clients. Everyone works and shops better when they feel appreciated. 
  8. Always listen to feedback from employees and customers. 
  9. Continuously experiment and test potential future target markets, ads, and marketing techniques and venues. Its the only way to stay successful and know what’s working and, more importantly, what’s not. 
  10. Offer more information in your marketing materials than your competition. The more information you furnish, the more products/ services you’ll sell. 
  11. A great marketing plan can only get better. Continue to fine-tune and refine your plan based on testing results and feedback. 
  12. Be classy. Make sure your advertising and marketing fit your company ‘s style and image. 
  13. Improve upon what works and dump or completely restructure what doesn’t. 
  14. Focus on “what you’re saying”, not how you say it.
  15. Develop all your ads, campaigns and sales materials with attention to compelling, fact-based and usable information.

By using these techniques you will put your name out to the world with confidence and pride and your company will become one of the top brands in your industry.

Get results!

The last area we are going to talk about is the best-satisfied customers. If your customers aren’t satisfied, you’ve wasted all your marketing resources and all chance of positive word-of-mouth advertising. You can satisfy your customers by:

  • Providing quality products/services.
  • Providing high-quality customer service.
  • Providing a low-pressure, highly informative sales experience.
  • Taking all the risk away with a great guarantee.

To generate more business there are a couple of simple techniques that work every time:

  • Build your database with a contest.
  • Do regular mailings with sales, discounts, or other incentives.
  • Find other creative ways to keep your current customers coming back for more.

Be clear that these are tactics and they are not effective unless you have created the strategy.  This strategy is where we began, your USP.

As long as the reward is directly related to your product or service, you can’t lose. Why not get started today? It’s so simple, it’s so seldom done, and it’s so profitable. And that’s the bottom line.” Jay Abraham It is so simple! Not always easy J So, why aren’t you starting today? We can help

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