Problem vs Solution

The 5 critical keys to a successful and reusable commercial campaign launching are:

  • Define your Unique Selling Proposition (USP)
  • Put an effective sales offer to work
  • Avoid the marketing pitfalls
  • Use a world-class marketing perspective
  • Get results! 

Let’s linger for a moment on your USP…

Define your Unique Selling Proposition( USP)

Take the time to ask yourself some questions from the perspective of your customers, your buyers. What would it take to get your attention? What requirements do you have that need to be met? What are the promises you crave fulfilling?

Once you know the answers to these questions you can start putting together a plan to meet these needs. Then take a look at what USP your competitors are using to assist you in developing your own USP. Your USP is what you are “promising” your purchasers/ buyers. This is what’s going to set you apart from your competition.

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