Get Out of the Weeds

Here are the universal areas of your business no matter what your company does. Here are the SMART Business Building blocks ~

S:

Do you have a solid solution to a recognized problem in the marketplace?

Do you market your solution as the only logical choice in solving this recognized problem in the marketplace using the 4 Part Marketing Equation?

M:

Do you market and deliver it with your company’s values as a guidepost?

Do you market and deliver it with your company’s mission as a platform?

Do you have a structure or strategy you use, such as Operational Excellence” from “The Discipline of Market Leaders” as your template for marketing and delivery?

A:

Do you market and deliver it with your company’s own “flair” and personality?

Does your company’s “flair” and personality stem from team development and team contribution?

R:

Do you have solid systems for doing; for all of your efforts and activities? Be it in logistics, CS, management, operations, matters not, can all the things that need to be done to get your “widget” to your client be repeated if you fell in a hole? Or, went on a vacation in Tahiti for three weeks? Or, opened up a new location in Dubai for 3 months?

T:

Do you have solid tools for tracking all of your efforts and activities? Be it in logistics, CS, management, operations, matters not, can all the things that need to be done to get your “widget” to your client be tracked automatically &/or at least 50% automatically and is the other 50% in place? Do you know what’s working and where your bottlenecks are? Can you understand the data? Is it relevant data?