You Turn Me Right ‘Round Baby, Right ‘Round

When you develop your company using the franchise as a model you have built the solid, trusted feeling of a widely known brand and your marketing strategy will flourish based on the franchise model.

Blind Spot #5: I am listening so I actually know what you really mean.

Meaning resides in the listener until the speaker
 takes the time to validate and link back to make 
sure both have the same picture and shared meaning.